Customized for users seeking to establish a business account with PJBank, the project’s focal point is improving touchpoints and expediting the account opening process. Through optimizing interactions and ensuring a smooth journey, the project endeavors to streamline and expedite the user experience.
I initiated the process by closely collaborating with stakeholders, including Product Owners (POs) and business teams, to fully understand the central problem. Our objective was to enhance usability while ensuring that the business team’s product sales efforts remain unaffected.
In order to comprehend how customers engage with the service, we developed a Customer Journey Map. This approach facilitated a collective understanding from everyone’s perspective, allowing us to step into users’ shoes.
During the initial design phase, I crafted wireframes for testing purposes. This rapid process effectively conveyed proposed concepts and ensured a clear understanding among all stakeholders.