The flow and app are to users who could open a business account on the PJBank.
The project aims to understand users’ touchpoints and make the process faster and complete the process.

• I have first worked together with the stakeholders (PO’s and business team) to understand the core of the problem. It was important to improve usability but was important to help the business team continues selling the product.
• The main users are Gen X+, was important to make all understand that to guarantee communication and design could speak with the users.
• These studies solve the communication giving feedback for the users and making the flow process easier and faster, making the users comfortable.

To understand how customers find and interact with the service we created a Customer Journey Map and make all involved people put themselves in the same as users are.